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How Empathy Can Help You Create Big Change When You’re in the “Messy Middle”

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How Empathy Can Help You Create Big Change When You’re in the “Messy Middle”

Here we are in what Brené Brown calls “Day 2” in her Unlocking Us podcast.  She refers to it as the intense “in between.”  The time after the die has been cast - we are past the point of no return.  

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There’s a glaze that has formed again over our initial raw feelings that burst forth back in March when COVID hit and rippled shock through us all. Now I notice emotional cover-up again, like how caulking and a fresh coat of paint can close up the cracks where the foundation has shifted - both in my own emotions and what I see on Facebook and other social media.

In place of the heartfelt emotions I saw at the beginning of our pandemic when everything was raw, I now see pointing of fingers. I see how hard it is for us all to be with our own emotions.

Ironically, I see this in myself even though I spent the greater part of the summer writing about emotions.  I took a group of beta testers through this process I call Empathy Co-Creation™ - giving them tools to help unearth emotions to harness their energy and power to create more of what matters in their life. 

Brené talks about Day 2 being not only the messy middle but also where the magic happens.  She references that this is more than just what she sees in her own practice but also a theme in most storytelling, described as Act 2.  I found a great article here that describes Day 2 as “The Protagonist’s Arc.” This messy magic happens because it’s the point of transformation - when the protagonist is willing to be vulnerable and ask for help, recognizing that we can’t do it alone.  

I resonate with this so much – not only from a broader perspective due to the heaviness of COVID, racial injustice, climate issues and more, but also in the way I see creation happen time after time, project after project when going through the process. 

It corresponds to the way I have laid out the Empathy Co-Creation framework of my course – the Discover & Blend modules in the process are what I would call “the messy middle.” 

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And it’s also where I find myself now – I’ve written what I know, and I find myself in this in-between phase.  Vacillating between wanting to put it on a shelf and just push it forward, knowing there’s still more for me to uncover.  Knowing that I must be willing to dig deep myself… I must be vulnerable and ask for help to get through the middle.  I’m seeing that we, that I, can’t skip the middle. 

I have this unique vantage point of having a job where its purpose is to excavate, understand, explore, investigate and finally create from a “mess” of information.  To make it mean what it needs to mean – to create by marrying heart data with ideas and vision. I have explored what people want in depth for the purpose of creating solutions based on emotional needs.

I’ve spent thousands upon thousands of hours writing specific discussion guides, conducting focus groups, drawing templates to facilitate conversations around the emotional landscape of various categories. Whether for toilet paper, how people care for their hair, what foods they like to eat and why or how they shop for their pets.

And I began thinking a couple years ago about, if we could create products and services in mass based on people’s emotions, why can we not use the same methodology to create solutions for the good by internally reflecting on and being with our own and others’ emotions with more empathy.

My job, at least professionally, is to sit and listen with complete detachment and only curiosity to what someone’s telling me and to probe further in order to understand from their perspective what reality looks like for that person. 

And when I am tuned into who this person is and what their reality is without judgment and only curiosity, my ego, my fear, my amygdala falls to the back seat and instead, honors the prefrontal cortex with which creation occurs. I believe that if these skills can be utilized to harness our own emotions in depth and/or the emotions of others in a way that creates powerful transformation, the divisiveness, conflicts, judgment, defensiveness will rest.

It will step aside because we will be in a state of creating with and for each other. Now I know this sounds quite unreasonable considering where we are, but I also know that it works. I know it works because I am paid well to do this very thing for the purpose of creation, and I have watched the fruits of my labor manifest into extreme abundance for those who are able to create from it.

It is time that we all stop judging each other.  It is time to start getting curious. Just start listening.  For when we slow down, get curious, and listen to another’s heart, our own heart shifts, and the judgment chains we are trapped in start to loosen a little. 

I also recognize the irony it has been for me to be an “expert” in empathy interviewing and yet have been shut off to my own emotions for so many years. The life changes I’ve been through the last few years have created a new recognition about how challenging it is to be empathetic when we either believe strongly about something or we care deeply for someone. And even greater a challenge still for many of us, is to be self-empathetic. 

Ironically our beliefs we emotionally care about the most can keep us from accessing our empathy. And what is empathy? Empathy is the catalyst, the connection to compassion if you let it be. It is the tool that moves us from our mind and into our hearts. I developed an Emotional Landscape framework as a part of this course I wanted to share here. I like frameworks.  And because there is so much being written about emotions these days, I needed to create a new way to think about emotions in a context that I know works.

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This framework is through the lens of creation and control – along the horizontal axis are emotions that either keep you “stuck”(the far left side) or have “momentum” (the far right) while the vertical axis are emotions that help put you in a state of “in control” (top) or “out of control” (bottom).  When we can uncover what’s really going on inside us emotionally and why, and shift to what is desired, we can become more creative and feel more in control. 

When anyone, especially a group, comes together in a space of creative control, magic happens. Products are made. Strategy is developed. Things change in a massive way.

But back to the messy middle.  Here is some of the feedback on my course from my initial testers:

1.     My course could be possibly better served if it was pulled out of the linear framework and more into buckets or themes

2.     It would be good to have almost a recipe or cookbook so that people can utilize the different tools based on where they are in their creative process or what they are trying to create.

3.     Consider tailoring to people based on “what” they’re trying to create -  whether it’s a small or large change or a certain area of life, something specific (a new career) or general (a new attitude).  

4.     I have been focused on the “how to” (empathy) instead of the “benefits of” empathy. 

So will you help me customize my course so that it’s better suited for all of these factors?  I now have a better understanding of some of the “benefits” of empathy – how my empathy tools can actually benefit others.  And I have a link here (and below) to a survey so I can now do for myself what I’ve been doing for others – better analyze what benefits matter most and to whom?  If you’re interested in me bringing this to life, can you click the link and take the survey for me? All questions are optional – you can answer what you feel comfortable with. 

I’ve been reluctant to put these ideas out into the world until I feel more confident it will be a game changer.  So much of what I’ve done over the years - creating tools processes questions etc. have all been customized for specific project objectives.  I’m wanting to now categorize what I’ve been working on for years in a way that can help leaders in their personal and professional endeavors in a way that is the most meaningful and can create the most change.

I want successful affluent leaders to be able to dig in below the surface to harness their power, their creative energy, to help them create more of what really matters in their lives.

Here’s a link to a quick survey – if you’re interested in this idea moving forward, would you be so kind to tell me what you want to create and where you are in the creative process?

Regardless, I hope you’re keeping well in this messy middle.  That you’re finding hope – that there are moments at least where you live in the top right quadrant above and you are finding your way back on solid ground.  I believe we are going to get there, and that what we are learning along the way will stay with us when we do. 

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What to Think about When the Perfect Storm Hits

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What to Think about When the Perfect Storm Hits

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When the perfect storm hits, you have two choices - smile and jump into it, praying for something bigger than you to take you to shore.  Or resist it, fight it. Either way, you may die. 

You may not live, but I am learning to believe, to have faith that things will turn out.  I believe when you believe that an island and a margarita await you when you get to shore, perhaps there’s a better chance of being lifted out of the wind and the water and learn to breathe underwater.  I’m learning to believe in focusing on what it will be like when I reach my goal, to help me manage through my fears.

 

I’m not saying I will make it out “alive and well”, I am saying I want to.  I want to stay here, and I want to do big things in this world.  I want to change myself so I can change some of the world.  Why? Because I don’t like everything the world has been offering lately but more importantly, I believe there is more beauty available here on earth than what our species has created thus far.  

 

Don’t get me wrong, I appreciate so much of what we have created.  And yet, there’s more…. There’s more love, there’s more sharing, caring, compassion…there’s more empathy available than what I’ve been seeing. 

 

I believe we can all learn how to connect in a way that is not “power over” others.  I want to see a system where those in need are getting fed with the waste of those who need to “dump” their excess.  I want to see a system where regardless of skin color or opinion, we can trust and live in peace with our beautiful differences.

 

There has to be a better way.  Can I be a bridge builder?  God, let me build a bridge between those who need it most and those who are seeing their surplus create waste in the world.  Let there be no more waste.  Let the waste feed the hungry.  God give me the funds, yes, the money to help me make a difference.  Give me the ability to let go of my ego every day so that I can show up not for myself but for a greater good.  Let me be a bridge between marginalized communities, no matter their skin color and the powers that be who can help create better for everyone.

 

Let the resources I create be a blessing to millions.  And let me create an abundance of resources to bless millions  more.  

Yes, I want to collaborate and co-create - for the purpose of creating what matters and to give in a greater way.

 

This is what I’m living into - but it’s not where I was last Friday. Last Friday, I sat in a dark confused, dismal place.  I allowed my current reality give way to my predisposed place of worry when a storm hits.  

 

You see I grew up on a West Texas farm, where at least once a season I took in the anxiety, worry and loss of hope that sometimes gripped both my dad and my grandfather.  I remember sitting by the window watching the storm with the family, knowing that “this could be the storm” that takes us out.  I actually remember feeling like if the storm hit just right, we would likely die.  A tornado could rip through the house.  A thunderstorm could take out the crop and then dad couldn’t pay “his note” to the bank, and then, and then, and then….  I felt all of those things deeply.  They were programmed in.

 

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And guess what, it didn’t happen.  Yes, there were a lot of storms.  There were a lot of hard years, there may have even been some years “the bank note” couldn’t be paid.  I don’t know because the details of money weren’t really discussed - just the promise of what it meant for a “good crop” (we could pay off our debt - yeah!) or the consequence of what it meant to have a “bad crop” - (we could not pay off our debt….and then what??  Too much to think about).  

So, I have spent most of my life “preparing for a storm” - I started in college by receiving a full ride to college through multiple scholarships (no, the costs were NOT what it is now) plus a job then a second job - plus a full load of classes (with a broken wrist on my writing hand - before keyboards were heard of).  

 

And since then, most of the choices I’ve made in life have been for enough of a “financial net” to be “safe from the storm”.  

 

So WILD that my growing awareness (pre and post divorce, loads of therapy, coaching, self-help masters, etc.) has taken me a place to begin visioning my life in a new way.  One where I began to let go of my hold on “fear of losing money.”  Fear’s hold on me.  As I began this year, January 2020, living into the vision of getting my daughter to a fully supportive school for her individual learning needs, it brought me to a place where I simultaneously had to breathe through being “extra leveraged” financially for the first time, maybe ever as an adult.  

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We found a beautiful school in North Richland Hills and a home in Colleyville, TX, which happens to be a little magical oasis in the Dallas/Fort Worth area.  Beautiful, spacious, and not only that, I found a home on a couple of acres with a horse stable, and the ability to have horses.

 

Moving here during COVID into this early 80’s style ranch-house, with minimal trees, pasture, barn, and even the horses being stabled on our property has taken me back to my West Texas roots.  We feel at home.  And as we finalized the close of the house, the “perfect storm” I had been avoiding my entire life, hit. 

 

While I was able to lock in an amazing interest rate for the loan, the money I had saved for a down payment had been put in “very secure” dividend stocks (instead of a savings account)….which came tumbling down before I pulled it out.  At the same time, my business pipeline came to a screeching halt as “stay at home” policies were put into place across the globe.  When this perfect storm hits, there is almost freedom in it hitting.  It’s like a balloon you’ve been protecting just pops, and then you can breathe.  And then once you start breathing again, you realize how hard it is to learn how to breathe again.  

Because you’ve been holding so much worry and stress around this whole time that you’re not even aware your lack of breathing.  So, the breathing helps.  It gives you permission to feel everything you’ve been worried about to a greater level.

 

And once you feel it and let it pass through you, then your mind can kick in again and say again - “what do I want?  What is important to me?”  I was able to remember what I want.  And once I remembered what I wanted, I could take action without knowing all the details on how – it was as if the drowning caused a necessary intuitive reaction to survive, to pull me out of the deep water.  And I navigated out of it.

 

What I’m recognizing is that there are times in life to ask the “how” question and there are times to ask the “what” question.

 

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It’s easy for me to get into all the “how’s” right now - that is my fear kicking in. (How am I going to survive, keep the business alive, keep my daughter and I fed, keep my people who count on me to bring in business fed?) 

 

However, I know from the way we design research questioning techniques that the “what" questions are the most important ones as you begin any major undertaking - the “what” creates a mechanism for your brain to imagine.  The “how” begins to form as you move through the “what” - it guides you forward.  

 

What I want is to protect my baby, to show her bravery in the storm, I want to protect the people who depend on me for supportive income, and I want to continue doing the amazing work I love.  I want to help my clients weather the storm.  

 

But maybe most importantly, I want to be a ripple at the surface of the earth.  One that says to everyone I know who also struggles with fear - don’t quit, it’s ok to fear, we all do, but you must move through it.  You must stand up and think about what you want.  For when you can imagine a future you want, your life can change, not only your life, but those you impact.  

 

I didn’t come to this place of acceptance, of strength, of understanding who I am, to give up now.  I intend to co-create a world that is better because I am here.  I intend to co-create what matters.  More on the how soon…

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Of Grace, Grit, Gratitude and the Gift of Giving

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Of Grace, Grit, Gratitude and the Gift of Giving

As the holiday whirlwind ensues, I find myself contemplating all that 2019 has brought, and taught me. I am coming off of a year I never thought I would have.  

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I never envisioned this last year’s events, and trust me, I’ve done a lot of visioning in the past. Now, I look back and reflect. They say your greatest pain can become your greatest gift. So, maybe that reoccurring thought has led me to the place where I am now. A place of questioning -

What is the gift:

  1. What did I learn that I want to hold onto next year?

  2. What am I going to let go of that no longer serves me?

Here’s my biggest takeaway: “Most everyone’s doing the best they can, including me.”  That one learning alone is a gift. A gift of acceptance.  

Acceptance opens my eyes to new choices, new possibilities, new ways of thinking, of being.

  1. Acceptance Gives me Grace. - grace for myself and for those who have caused me pain. I have learned this year a prayer that has kept me sane (some days). It somehow softens me. In Hawaii, they call it the Ho'oponopono Prayer. I call it the prayer of acceptance because it is one tool I have used to help me install grace into the software of my brain.

  2. Acceptance Gives me Grit. - to get back up, again. and again, and again….and again. To move forward. As Angela Duckworth puts it in GRIT - “….grit grows as we figure out our life philosophy, learn to dust ourselves off after rejection and disappointment.” Yes, I can see that acceptance makes way to resolve (“grit”) for what is important to me - growing stronger than anything else.

  3. Acceptance Gives me Gratitude. I have become painfully aware of my power to choose. The most powerful choice, I have decided, is whether to choose suffering or choose gratitude. I’ve been amazed at how often God has shown up in the deepest, darkest places to shed a bit of light. Whether it’s small miracles that are more than a coincidence, an unexpected kind gesture or just eye-opening awe, I have found God in a magical way this year, and the more I am grateful, the more of God I see.

  4. Acceptance fuels my Passion to Give. - through the lens of a full cup, my heart has become open to seeing the greater pain outside of me. By getting through to the other side of what seemed like an impossible hill to climb - gaining stability through a divorce, removing chaos, buying and moving to a new home, untangling all of my affairs, including my business, and most importantly, finding creative ways to carry my daughter through it where I can still see her smile, snuggle and connect, I see there is a gift to give.

So, that is the question “what gift can I give?” in this new learning of “most everyone is just doing the best they can?”  

 My gift is greater empathy - I now have a deep compassion for other single moms who are less fortunate than me.  I now know how difficult it is to go through a divorce - even if it is not what you wanted or planned for.  It is systemically difficult for women to find hope - to stand on their own feet on the other side of divorce.  Culturally, legally, religiously, we have systems that are built on families staying together.  

 I want to be a part of giving hope for those who find themselves in crisis, that they too can get to the other side and stabilize.  I want to help women who need it to rise up with their children on the other side of a broken marriage - to give them hope and a newfound love - love of self.

So, as divine power would have it, we are hosting our first-ever give back gathering - it will be held on December 19, 2019 from 2:30-5:30 at Her HQ (a new event space for women) in Bishop Arts District in Dallas.

We are partnering with Interfaith Housing Coalition whose mission is to empower families in crisis to break the cycle of poverty.  We will be assembling self-care gifts for 50 moms at the gathering.  It will be a gathering of elves to promote hope and “self-care”- because moms who take care of themselves can take better care of others.  Interfaith will take the gifts and deliver them to these moms on or before December 25th!

We have been so blessed with generous donations and sponsors -Jergens, Chili’s, Ban, John Frieda, Curél, Bioré, 2nd Kind, Fieldwork, and Fears Nachawati Law Firm.  

We still have a few remaining items on our wish list if you would like to donate, the link to Amazon Wish List is here.  

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Design Thinking and Montessori in Research

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Design Thinking and Montessori in Research

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Two weeks ago, I was honored to speak at the 2018 MSMR conference in Arlington.  

It wasn’t until a few years ago that I even realized one of the best Master of Science in Marketing Research programs was here in the Dallas-Fort Worth area at University of Texas at Arlington.  

I enjoy this conference, and the association.  In fact, of all the Marketing Research conferences I have attended in the last few years, this may be my favorite.  It’s probably because I appreciate the energy in the room.  The longer I live, the more I love being around college students.  Maybe I’m getting cynical and I just enjoy being around people who seem excited about life and are excited about this industry.  I am reminded of why I got into marketing research in the first place.

But I digress - I spoke about Design Thinking AND about a Montessori Mindset.  This is the second time I’ve spoken on this topic.  The first was at the QRCA conference last January.  This time I only had 30 minutes to pull together 2 very different frameworks and show how we used them in a research project…so I talked fast.  

You can see the presentation here.  And my original presentation here.  If you’re interested in the Design Thinking workbook we developed, you can text "Research" to 66866 and receive a PDF copy.  

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Being Present Through A Lens

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Being Present Through A Lens

When folks say “follow your passion”, what often comes to mind are big ideas. Major dreams, many times ones we believe are unattainable. Things like starting a business, writing a book, or climbing an 8,000-meter peak. But sometimes following your passion is a series of small things, an activity that you find a way to weave into your typical day. Even if we struggle between passion and exhaustion in the job we choose, we can inject passion by taking small moments to do things we enjoy just for the sake of doing them. And in that doing, unpredicted benefits arise. For me, that’s photography. 

Like a lot of people my age who invest in photography, my interest started with back in high school where I learned to shoot black and white film on a manual camera. I enjoyed that tremendously, but It’s come and gone over the years without really sticking. I wasn’t willing to dedicate the time and money I felt was needed. Digital came on, but I wasn’t excited about the quality or expense – why spend a lot of money on a tool that may be out of date within two years, when you’re not even doing it that often to begin with?

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Over the years my life became more complex. Having a child, juggling two careers (1 helping my wife’s business + a corporate gig), which has now have morphed into one, making room for family, friends, two dogs and a Shasta trailer. In keeping up with all that, there became less and less time to pursue hobbies. About four years ago, I acquired two items that used to be passions of mine as a teenager – an electric guitar and a digital camera. That guitar has not seen much action, but the camera took off. It was something I could carry with me to the events of my life, and was especially encouraged if I was aiming at my now 6-year-old daughter. Perfect!

Noble winner, Daniel Kahneman has said there are 20,000 moments in every day. They are all different and your brain remembers them them in slices. When we recall a favorite moment in the past, we are often brought back to one of these slices that were especially meaningful to us. This is where our brain recorded that moment as the one that captured the feeling best.

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Photography trains you to be better aware of those moments. My daughter likes to take photographs now, too, on her waterproof/shockproof camera. This of course makes me very proud. Although she always likes looking at the pictures I’ve taken of her, she sometimes gets annoyed when I point the lens at her. To help her accept it, I told her that I am “collecting butterflies”. She asked me what that meant so I said, “memories are like butterflies that come in and then flutter away. I am trying to catch the pretty ones in my net so I can look at them later”.

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Have I followed my passion by becoming a National Geographic photographer for a living? Not so much.

 

 

Have I followed it by weaving photography into the life I already have, and adding a layer of joy and appreciation to it? Yes, definitely.

 

 

What is that thing that you love to do for the sake of doing, that could maybe find a way back into your routine? You may be surprised by what it brings.

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Why Mashups are Culinary Genius

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Why Mashups are Culinary Genius

We all know (and many love) Taco Bell’s Doritos Loco Tacos. I mean, they combined the awesomeness of Doritos with the goodness of a Taco Bell taco – what’s not to love? As a marketing research firm, this is exactly the kind of new product development project we loved working on.  

Equally exciting is getting to test the newer, limited-time offer “mash up” at Burger King - Mac n’ Cheetos.

These mash ups also create conversation. Although I’m not personally a huge mac n’ cheese fan, when I heard about this product, I immediately wanted to try it just so I could tell others about it. A newly discovered “mash up” makes you want to share your experience with others. There are well over  7,000+ #macncheetos instagram posts. 

Since we worked on Doritos Locos Tacos  in 2012, it seems like everywhere we turn there are new delicious mash-ups calling my name. The Cronut, A Sushi Burrito, Pizza Hut’s Hot Dog Bites Pizza, Cinnamon Bun Oreos, Taco Bell’s Quesarito, 7-Eleven’s Slurpee Donut – the list goes on and on. So why does this trend still have so much popularity, close to 4 years later?  

I’m curious to know how long the trend of food “mash ups” will continue in the food industry. I love the way it adds a new element to a relatively familiar items. So what’s next? Burger King just announced the launch of a Whopperito. Culinary Genius.   

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What I Valued Most about a Boutique Agency's Values

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What I Valued Most about a Boutique Agency's Values

Going in to my internship at April Bell Research Group (ABRG), I didn’t know what to expect. I liked that ABRG was part of a Women in Business (WIB) cohort in Dallas because as an Economics and Math major, I see myself in business. What I didn’t know was how interning at a Marketing Research boutique agency would correlate with my strengths, interests, and plans for the future.

April Bell Research Group

What I discovered during my internship with ABRG is that I had found a place to combine my strengths with the company’s values, and it was a great experience!

Learning for Growth

“Learning to grow” was one of the values practiced continuously at ABRG, and I was lucky enough to be a part of applying this learning process. 

Specifically, many of the projects I worked on this summer involved growing ABRG’s online presence. They included the following:

  • Search Engine Optimization (SEO)

    • SEO increases your ranking and visibility in Search Engines, predominantly Google. I learned and executed my learnings about SEO on ABRG’s website in hopes of propelling ABRG’s online presence.  

  • Affiliate Linking

    • April and her team enjoy sharing with other women, small businesses, researchers, etc. what they have learned.  And many online resources encourage sharing by creating a way to earn a small commission for services and products they believe in.  Her favorite affiliate to share is Asian Efficiency’s productivity content– specifically their Ritual Course has been the backbone of a lot of the team’s growth over the last year.

  • Online Courses

    • ABRG has been asked by researchers the past few years to teach specific moderating and facilitation skills. I worked on researching the technical ins-and-outs of creating an online course so that when the time comes, ABRG can move forward with launching a successful course for researchers!

“Pit Crew” Teamwork

It’s clear that April & co. work well together as a team.  They often refer to themselves as a “pit crew”!  The company-wide effort to re-do ABRG’s website this summer involved a lot of teamwork. Everyone’s strengths were utilized for different parts of this project and we relied on each other to understand the bigger picture. The video below is the inspiration behind how ABRG aspires to work together in the most efficient manner.

The Championship winning F1 team Red Bull Racing practice their pitstop. They manage it in a flying 2:05 seconds. Absolutely mental. Watch it in slow-motion! Subscribe for more: http://link.base79.com/polepositionsub Pole Position is the place for motorsport fans and petrol heads covering the very best races, teams and drivers from around the world.

This Summer, teamwork looked like:

  • Being OK with Not Knowing
    • Sometimes asking for help is hard, but I found it beneficial to our overall goal because I learned more when I asked. This new definition of teamwork – the one open to asking for direction – has reframed my thinking about asking questions and given me a new perspective on collaboration.
  • Getting Unstuck Together
    • A lot of the online work I learned about was not only new to me but also to ABRG. When none of us knew how to do something or what to do next, we brainstormed. This helped me because it provided direction to move forward. Recognizing that being “stuck” is part of the process to move forward early on this summer helped me be successful at ABRG.
  • Meeting Participation
    • Having everyone else’s perspective as well as my own at our meetings helped move along projects effectively and efficiently. Thus, teamwork is also about being open to other’s perspectives AND offering my own ideas, which helps a project be as successful as it can be.
April Bell Research Group

ABRG utilized teamwork to raise the bar on what it could do for its new website and yielded successful results.

The projects I worked on this summer had many values instilled within them. The values of “learning to grow” and “pit crew teamwork” have taken on new meanings for me and were key to the positive experience I had in my internship. Because these values were at the core of ABRG, they were also instilled my mindset and my work, and I feel like I flourished this summer. 

By: Cecilia Esquivel, 2016 ABRG Summer Intern, Emory University

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