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Testimonal


Our Clients & Testimonials

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Testimonal


Our Clients & Testimonials

Experience Matters

We’ve worked with many Fortune 100 companies, helping them develop new products, create winning brand positionings, test advertising and packaging ideas, and better understand consumers. Our experience ranges across many industries - check them out below.

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Consumer


Consumer Packaged Goods

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Consumer


Consumer Packaged Goods

Thank you for your patience and flexibility. Our project involved many stakeholders - April and her team were able to not only help us navigate through complex research objectives but also facilitate the dynamics of multiple teams working together successfully!
— Sharon Springborn, Sr. Marketing Manager, Frito Lay
April is an excellent moderator, market researcher, and business strategist. I have used her services on many occasions and she has always performed beyond my expectations. A top-notch resource and a great person as well!
— David Toothaker, Solutions Consulting, Tyson
I’ve had the pleasure to work with April Bell for 10 years. April has been an outstanding supplier partner over the years from providing strategic input on key projects to help guide the insights learning plan to leading great ideation sessions with cross-functional Team Members. April is very adept at creating a space where people felt comfortable brainstorming to lead to productive ideas. It is always a pleasure to work the April Bell and her Team!
— Alicia Mosley, Marketing Director, Tyson Foods
I came to April with a half-baked research proposal and threw a lot of questions, objectives and information her way. She listened, helped me talk through my ideas, and was able to pick up the pieces and put together a thoughtful, coherent research design that met my needs. I was very impressed by that. Also, her team executes flawlessly and is incredibly buttoned up.
— Katie Survance, Tyson Foods
April is a top notch qualitative moderator. I have used her for both focus groups and in store shop alongs. When working with shoppers, she has the ability to break down any inhibitions they may have and relate well to them. This enables them to open up to her and provide meaningful insights which can drive business decisions. In addition, she is creative and intuitive, both of which contribute to here great results in her field.
— Leslie Hildyard, Customer Market Knowledge at Procter & Gamble
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Hair and Skin Care


Hair and Skin Care

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Hair and Skin Care


Hair and Skin Care

Love the creative thinking, the focus on objectives and the preparedness.
— Natalie Orme, Kao USA
Great experience from start to finish! So easy to work with April and her team and feel confident in the outcome.
— Kristen Evans, Kao USA
I absolutely love working with you guys. Your level of commitment to any given project is impressive and hard to match! I appreciate your responsiveness, agility, and overall quality of service very much so!
— Mirsada Kadiric, Kao USA
The ability to strategically guide the brand team to a place that will allow us to achieve our future goals. April is very strategic in this sense. Also, the ability to push back when the team may be going down a path that is either not part of the research project or not aligned the research goals.
— Sarah Horsley, Kao USA
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Restaurants


RESTAURANTS

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Restaurants


RESTAURANTS

Thanks for everything. Especially being a great listener and for being flexible. I’m sure it’s been challenging dealing with so many stakeholders.
— Serena Sheldon, Taco Bell
The team was always on top of everything. I appreciated how well planned out and detailed everything was.
— Kelli Lyons, TGIF
You are simply the best! I can count on you to: a) help me design the best methodology to answer my questions b)manage all the details so the research is seamless for my team and c) deliver actionable findings. Thanks for all that you do!
— Toni Carpenter, Brinker International
Thoroughly enjoyed working with the April Bell Research team! You all were very thoughtful, detailed, flexible and thorough during the entire process!
— Zahra Nurani, Brinker International
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Retail


RETAIL

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Retail


RETAIL

I hired April to help us craft a business-to-business marketing plan with an extremely tight deadline. She quickly earned the trust and respect of the team and got them to provide feedback and insight for the plans. She also showed incredible initiative under minimal supervision and direction to pull the work together. She went the extra mile to ensure all plan documents contained essential recommendations, added key graphics and streamlined the plan into a very strategic executive summary. I highly recommend April as a quick-study. She brings energy and enthusiasm to her projects, which is motivating to the work team. You can count on her to deliver outstanding work consistently.
— Angela Carrales, Senior Director, Marketing, 7-Eleven
April is first a great marketing mind, and second a great researcher. We have worked together on fairly complex consumer research, and she is always able to adjust to the need based on where the consumer opportunity leads. Her insights represent a clear understanding of the business need and the consumer opportunity. Give her more background than you typically would with a researcher, and you will get far more out of working with her than you typically would from a researcher. I would recommend her especially for long term projects in a cross-functional team.
— Carli Rosencranz, Product Manager, Wal-Mart
Our team was very impressed with April. In the planning process, she was eager to understand our business and the opportunity we were pursuing. She was also very responsive. April impressed the team during the actual focus groups. Not only was she an amazing moderator, she interacted with the team to discuss key insights and issues we wanted to explore further. Finally, the report was right-on. We frequently do research and the reports tend to be a data dump and overwhelming. Many times I create a summary that highlights key takeaways that are useful for the group. April’s report did just this. It was clear, concise and talked to the key areas we wanted to explore. I would highly recommend April for future projects.
— Tammy Bieker, Associated Agency
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Energy Industries


Energy Industries

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Energy Industries


Energy Industries

My experience with April Bell has been nothing short of exceptional. After outstanding results from a one-time research project this summer, April Bell Research has become an intrinsic part our marketing team, helping us strategically grow our vision to better understand our customers and the market.
— Todd Abernathy, Senior Research Manager, First Choice Power
I thought you should know that I have been too busy closing deals to stop for 2 seconds and say thank you for making it all possible. We just finished the best month we’ve ever had in commercial sales and it was by far the most broker deals completed in one month (and by the widest variety of brokers). The information we got from the broker panels and the timing of our brain storming have all paid off in a huge way and I wanted you to know that you rock and that we appreciate you. You did an incredible job and I hope we find more projects to work on together in the near future.
— Jeff Schiefelbein, Partner, 5

 

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Food Service


FOOD SERVICE

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Food Service


FOOD SERVICE

It was a pleasure to work with April Bell on this project. In conducting qualitative research for a new packaging concept, April’s knowledge of the research process and overall consumer insights was invaluable. I look forward to working with her again in the future.
— Elizabeth Gutschenritter, Cargill

 

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Technology


TECHNOLOGY

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Technology


TECHNOLOGY

April was just an amazing facilitator/moderator on my projects. She came up to speed so quickly on my products, my issues, and our objectives. She was also incredibly flexible in terms of my continually changing priorities and always remained incredibly professional. And the best part – not only is she very talented and an expert in her field, she is absolutely fun to work with – I would partner with her on another project in a heartbeat!
— Sheila Mckay, Customer and Channel Insight, Hewlett Packard
It has been my great pleasure to work with April to develop innovative and insightful shopper marketing research. April has the ability to quickly understand a desired objective, recommend ideal methods and execute to a timeline and budget. April has excellent facilitator skills. She has consistently provided actionable recommendations that resulted in positive ROI for my businesses.
— Daniel Prince, Shopper Marketing Account Manager, Hewlett Packard

 

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Research Org


RESEARCH ORGANIZATIONS

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Research Org


RESEARCH ORGANIZATIONS

April was one of the most knowledgeable moderators that I had the pleasure to work with. She really made the respondents feel comfortable to participate in the discussion. I highly recommend her in any endeavor you are thinking of doing with her.
— Sue Bodzianowski, Senior Account Manager, Ipsos
April is nothing short of a pleasure to work with. She has a vibrant personality that makes the day-to-day seem effortless and, coupled with a strong work ethic and attention to detail; this makes her a valuable asset to any team. If given the opportunity to partner with her on a project, I would do so in a heartbeat.
— Lisa Bertelsen, Vice President, Qualitative Research, Ipsos 
April worked with our team as part of our conference, The Market Research Event. Her insights in the field, and perspectives on industry trends and changes helped to describe content from the event for a large audience of attendees and online participants. She was invaluable for her contributions as a remarkable market research professional.
— Yemil Martinez, IIR, Director, New Media Marketing and Web Strategy